“A business model describes the rationale of how an organisation creates, delivers, and captures value.”
— Peter Drucker

Online Business Models Explained

  • Affiliate Marketing

    Promoting other people’s products or services and earning a commission when someone buys through your link.

    Often content-driven and slower to start, but relatively simple once set up properly.

    👉 In-depth breakdown

  • Dropshipping

    Selling physical products online without holding stock, with orders fulfilled by a third-party supplier.

    Requires strong product research, marketing skills, and realistic expectations around margins.

    👉 In-depth breakdown

  • Digital Products

    Creating and selling downloadable products like guides, templates, or tools.

    Front-loaded work, but scalable once the product is built and positioned correctly.

  • Content Creation

    Building an audience around useful or entertaining content and monetising through ads, affiliates, or products.

    Takes consistency and time, but compounds well if done properly.

  • Freelancing / Services

    Selling a skill or service to clients online.

    Often the most straightforward starting point, but tied more closely to your time.

  • AI-Assisted Businesses

    Using AI tools to speed up or simplify content, services, or product creation.

    Effective when paired with a real skill or system, not as a standalone shortcut.

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